Built by someone whose life is the work.
Not a values page because we're supposed to have one — simply true about where Cubexic comes from.
"What matters is to find a purpose, to see what it really is that I must do; the crucial thing is to find a truth which is truth for me, to find the idea for which I am willing to live and die."
Most studios have a values page because they're supposed to. This isn't that. What follows is simply true about where Cubexic comes from — and it explains why the work gets done the way it does.
The studio grew out of exile: the experience of leaving one home and building another while carrying languages, histories, and questions that never quite fit a single box. That isn't background colour. It's why we're genuinely at ease working across cultures, why we notice the person who's usually an afterthought in a product decision, and why we're drawn to the projects that don't reduce neatly to a template.
We're open to everyone who loves the world as much as we do — whether they're from America or Iran, the Netherlands or Indonesia. Working across languages, people, and cultures isn't a service line for us. It's closer to a reason for being.
How a problem gets framed.
Our founder trained in fine art before ever writing a line of production code, and that order of things matters. Design here isn't decoration applied on top of engineering once the hard part is done. It's how a problem gets framed before the building starts — proportion, tension, restraint, and the discipline to leave things out.
That last one is the hard one. In an age of endless notifications and mental noise, the most valuable thing a designer can do is remove — to funnel a person calmly toward what they actually came for, and spare them everything else. Contemplative practice taught us that before UX theory did: pare down to the essentials, and let the essentials breathe.
Marcus Aurelius on the constant change of all things; the Zen awareness that what we love is brief and therefore worth our full attention — these aren't quotes we hang on a wall. They're where our instinct for restraint comes from, and it shows up in every interface we design.
Some of our work exists because we think it should.
religions.cubexic.com — 34 traditions across six thousand years, mapped, connected, and made explorable — is comparative religion turned into software. It's there because complex histories and marginalised voices deserve better tools than a Wikipedia sidebar.
A Persian-language podcast on the history of belief carries voices that rarely reach a microphone in Dutch tech. Contemplative literature gets translated because someone should. None of this is a hobby bolted onto a day job. It's the same person and the same care, reflected in different media — and the clearest proof of what this studio can do when it decides something is worth doing properly.
Why this matters for you.
The commercial work — websites, apps, hosting, UX, the rest — funds all of the above. But it isn't a compromise we tolerate to pay for the real work; it is real work, done with the same attention. The philosophy simply explains the unusual care that goes into it.
Who we choose to work with
We take on projects we can do well and believe in, and we're honest when we're not the right fit. If the answer to your problem is thin content, spam, or a shortcut that would embarrass both of us, we'll tell you — and point you elsewhere. That honesty costs us the occasional project. We think it's worth it.
How close you are to the work
You deal directly with the people doing it. No account-management layer sits between you and the studio, relaying your intentions second-hand. The care described on this page reaches your project undiluted, or it isn't worth writing down.
Nonprofits, cultural institutions, and the long view.
We keep deliberate space for organisations doing good in the world. Nonprofits and cultural institutions we believe in are offered discounted and pro-bono work — because some things are worth building regardless of the budget, and a studio that only ever chases the invoice slowly forgets why it started.
We're dreamers. That doesn't make us less realistic — we know real change only comes from people working together, and from doing the small thing in front of us properly. So that's what we try to do, one project at a time.
Love,
Danial Keshani — Founder, Cubexic
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The philosophy explains the care. The commercial work is where it reaches your project — websites, apps, hosting, UX, SEO, and AI tools, done with the same attention.