Most of what you've read about AI is written to sell you something you don't need. We'd rather start somewhere more useful.
What would actually save you time, answer your customers faster, or take a tedious job off your plate? Cubexic builds AI tools for small businesses, shops, and cultural institutions — the kind of organisations that don't have an in-house tech team and don't want to become one.
We're not here to bolt a chatbot onto your homepage and call it innovation. We're here to find the two or three places where AI genuinely helps, build those properly, and leave the rest alone. Everything below is something we can build and run for you today. No science projects, no hype.
WHERE AI ACTUALLY HELPS
You don't need an AI strategy. You need specific problems solved.
AI phone assistant — never miss a call again
Every missed call is a missed customer. Most small businesses can't afford someone to answer the phone all day, and voicemail sends people straight to your competitor.
An AI phone assistant answers your calls 24/7, in a natural voice, and handles the routine work: answering common questions, taking bookings and appointments, giving your opening hours and location, and passing on messages or transferring urgent calls to you. It works while you're with a customer, closed for the night, or fully booked.
This is an inbound service — it answers your customers when they call you. In the Netherlands, where outbound sales-call rules changed in 2026, a virtual receptionist on your own line is unaffected. We build it to disclose clearly that it's an automated assistant — transparency as a trust signal, not a liability. We can do this in more than one language.
The chat widgets most sites use are either a human who isn't there or a bot that answers nothing.
We build website assistants trained specifically on your content — your services, prices, FAQs, and policies — so a visitor gets a real answer at the moment they're deciding whether to buy or book. A good site assistant answers product questions, helps visitors find what they came for, qualifies enquiries, and books appointments. When it's unsure, it hands over to you rather than guessing.
Automating the work you dread
The biggest AI wins for small organisations are usually invisible to customers — they're the hours you get back.
We automate repetitive, low-value tasks: sorting and drafting replies to routine emails, turning enquiries into calendar bookings, processing invoices and documents, generating first drafts of listings or newsletters, and translating content between languages. If a task takes ten minutes a month, we'll tell you to leave it alone. If it takes ten minutes a day, that's four days a year we can hand back to you.
Multilingual reach, done credibly
Translation is one of the areas where AI has genuinely arrived — but only when someone who understands both languages checks the result.
We build multilingual websites, assistants, and content pipelines where the machine does the volume and a human ensures it doesn't embarrass you. For organisations serving communities that don't all share one language, this is transformative and, until recently, unaffordable.
Smarter search for collections and archives
For museums, archives, and libraries holding large collections or document bodies.
AI-powered semantic search lets people find things by meaning, not just exact keywords — "portraits from the 1920s" instead of guessing the cataloguer's exact wording. We connect a search assistant to your own catalogue so visitors, researchers, and staff can actually find what's there.
FOR SHOPS & SMALL BUSINESSES
Capture more demand. Spend less time on admin.
If you run a shop, studio, practice, café, or small service business, the goal is simple: capture more of the demand you already have, and spend less time on admin.
That usually means an AI phone assistant so no booking is lost to a missed call, a website assistant that answers "are you open" and "how much" without you touching your phone, automated booking and reminders, and quiet automation of paperwork behind the counter. We start with whichever leaks the most money or time for your business — not with a package.
FOR CULTURAL INSTITUTIONS
Rich in content. Short on hands.
Museums, foundations, festivals, archives, and independent cultural organisations tend to be rich in content and short on hands. AI is unusually well suited to that gap.
We build multilingual visitor assistants, semantic search across collections and archives, accessibility improvements — captions, transcripts, translations, image descriptions — and automation for membership and donor admin. We have deep respect for this kind of institution and offer reduced rates for cultural and nonprofit organisations we believe in.
HOW WE WORK
We don't sell AI by the kilo.
We work in a deliberate order so you never pay for something that doesn't earn its place.
STEP 1
Diagnosis first
We look at where your time and money actually leak — missed calls, repetitive emails, questions you answer fifty times a week. Often the most valuable AI project is smaller than you expected, and occasionally the honest answer is "you don't need AI for this, you need a better form."
STEP 2
Build the one or two things that matter
We build the highest-value tool first, properly, and get it working in your real world before adding anything else. A single reliable tool beats a dashboard of half-working features.
STEP 3
Keep a human in the loop
Every system we build knows its limits. It hands off to a person when it's unsure, and you stay in control of anything that matters — because trust, once lost with your customers, is expensive to rebuild.
STEP 4
Run it, or hand it over
We can maintain and improve the system for you as an ongoing service, or set it up and hand you the keys. Your choice, no lock-in.
PRIVACY & DATA
Doing this properly.
AI runs on data, and in Europe that means doing it carefully. We build with GDPR in mind from the start, are mindful of the EU's evolving AI rules, and are honest with you about where your data goes and who processes it. Where it matters, we favour setups that keep your and your customers' data under your control.
This isn't box-ticking for us. We've built data-governance and privacy platforms for institutions where getting it wrong wasn't an option — that instinct comes with the work.
We're a senior-led studio, not a reseller flipping you a subscription. The person who understands your problem is the person building the solution. We've worked with universities, cultural institutions, independent media, and small businesses across four continents since 2009.
We can work across languages in a way few local studios can. We price sensibly: senior, Netherlands-based work without a big-agency markup, with reduced rates for nonprofits and cultural organisations. Most importantly, we'll tell you the truth about what AI can and can't do for you.
FAQ
Common questions
Is AI actually worth it for a small business?+
Sometimes yes, sometimes no — and anyone who says "always yes" is selling. For businesses that lose calls, answer the same questions constantly, or drown in admin, a focused AI tool pays for itself quickly. For others, the honest answer is that a simpler fix will do. We start by finding out which you are.
Will an AI phone assistant sound robotic to my customers?+
Modern voice assistants sound natural, and we tune them to your business. We also have them state clearly that they're an automated assistant — customers appreciate the honesty, and it's the right way to do it under Dutch guidance.
Can it work in more than one language?+
Yes. Multilingual capability is one of the things we do best, whether that's a phone assistant, a website chat, or translated content.
Is my customers' data safe?+
We build with GDPR and EU rules in mind and are transparent about how data is handled. Where it matters, we choose setups that keep sensitive data under your control. We'll explain exactly how yours works before anything goes live.
Do I need to understand any of this technology?+
No. That's our job. You tell us the problem; we handle the rest and explain what you need to know in plain language.
What does it cost?+
It depends on the tool and how much of the work it takes off your hands. We scope every project honestly up front, so you know the cost before you commit — and we offer reduced rates for nonprofits and cultural institutions.
NEXT STEP
Let's find the AI that's actually worth building.
Tell us what eats your time or loses you customers. We'll tell you honestly whether AI can help, what it would take, and what it would cost — no pitch, no obligation.